W. Smith & Co., Logo

(506) 799-1003

39 King Street, Saint John, NB E2L 4W3

Located in the heart of Uptown Saint John

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- Exquisite Brand-Name Jewellery & Custom Design -

- Other Collections -

Heather Gems

Heather Gems Handcrafted from natural Heather in Pitlochry, Scotland.


Absolute Jewllery from Ireland.


Cadoryn...Canadian designed and made. Hand crafted with sterling silver and natural gemstones. Dare to be extraordinary.


Bronzallure...The charm of bronze, a strong yet elegant metal that undergoes a delicate 18kt gold plating...nickel free and allergy tested, each piece pays a tribute to contemporary women.

Bella Italiana

Bella Italiana...Crafted by Italian silversmiths, each piece is designed with soft curves in sterling silver blanketed with 14kt yellow gold.

Water Pearl Jewellery

Choose from a large selection of fine, quality, cultured, Tahitian, and fresh water pearls in various "mm" sizes, colors and lengths in pendants, strands, bracelets, and earrings.

Gold Bangles

We carry a wide range of yellow, white and rose gold bangles in all widths and sizes. From $139.00.

Link Bracelets

We have link bracelets galore from sturdy every day to fancy and fun, in white, yellow, rose or a combination of two or three and Silver. From $39.00.

Infinity Collection

We have carry a large selection of the finest diamond accessories from braclets and earrings to pendants and necklaces.


Choose a classic locket for that special gift, available in all sizes from baby up to adult. Choose from sterling silver, yellow, white
or rose gold.

Sterling Silver

Sterling silver chains, bracelets and anklets, from classic and fine to fancy and heavier styles in all lengths. From $12.95.

Gold Chains

Gold chains in yellow, white or rose gold from classic and fine to fancy heavier styles in all lengths from bracelets, anklets to neck chains for men and women. From $134.00.

Amber Collection

The warmth of amber is abundant with our large collection of multi colored amber pendants, bracelets, rings and earrings. All set in sterling silver. From $22.00.

Shell Pearls

The ELLE Jewelry collection offers a distinguished look and edge that is chic, modern, and bold. ELLE believes accessories should be a personal expression, away of celebrating a woman’s love of style!


Come in and check out our always fresh and abundant stock of Kameleon jewellery and jewel pops. Our friendly staff is always happy to help you choose the perfect one for you.

Colored Stones

Shown are just a few of our hundreds of silver, gold, white and rose gold earrings starting at $20.00


Ammolite jewellery by Korite, Canada's gemstone. We have a fabulous selection of ammolite jewellery. Choose from gent's and lady's rings, pendants, bracelets, watches, earrings and specimens.

Swiss Army

Choose from our large selection of Swiss army knives, watches, pouches and accessories.

Diamond Hoops

 We have diamond hoops galore! From small and dainty to big and bold. All sparkling sizes available.

Alex and Ani Bracelet

Alex & Ani.We carry a very large selection of the popular and meaningful Alex & Ani bracelets. You can stack them or wear just one.

Sea Dogs Season